Intelligent Email Flows
Email is still the highest-ROI channel in ecommerce — when it's done right. Most stores treat it as a broadcast tool. We build it as a lifecycle system: every customer sees a different sequence based on who they are, what they bought, what they browsed, and when they last opened. The result is recoverable revenue you didn't know you were leaving on the table. See exactly which flows move the needle most in our Klaviyo flows breakdown.
The 'set it and forget it' Klaviyo trap
Most stores install Klaviyo, turn on the default flows, and then ignore them for a year. The default templates are fine — but they don't account for product affinity, browse history, or RFM segmentation. Meanwhile your competitors are running 12 personalized flows that compound. The gap between 'has Klaviyo' and 'uses Klaviyo well' is usually 5–10% of revenue. We rebuilt this stack for UrbanStyle Co. — abandoned cart recovery jumped from 8% to 27%.
- Full audit of existing flows + benchmark against your category
- Rebuild of core flows: abandoned cart, browse abandonment, post-purchase, win-back
- AI-generated subject lines tested per segment
- Predictive send-time optimization per subscriber
- Dynamic content blocks (different hero per RFM segment)
- Weekly performance reports — open, click, attributed revenue
- 01
Flow audit
We map your existing flows, benchmark performance against your category, and identify the 3 highest-impact rebuilds.
- 02
Rebuild + test
We rebuild flows with personalization layers, then A/B test every step — subject line, send time, content, CTA.
- 03
Lifecycle expansion
Once core flows are optimized, we add lifecycle programs: VIP onboarding, replenishment, win-back, and reactivation.
Do you work with Klaviyo, Postscript, or other ESPs?
We're platform-agnostic. We work most often in Klaviyo and Customer.io, but we also support Postscript (SMS), Attentive, Mailchimp, and HubSpot.
How do you avoid being marked as spam?
Deliverability is part of every engagement. We audit DKIM/SPF/DMARC, monitor sender reputation, and design send cadences that respect engagement signals.
Will this work alongside our in-house marketing team?
Yes — most clients have an in-house marketer. We handle the flow architecture and they handle campaigns. We provide detailed handoff documentation.
Ready to scale in your sleep?
Book a free 30-minute strategy call. No pitch, just an honest look at what's holding your store back.
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