Conversion Optimization
Conversion rate is the multiplier on every other investment. Double traffic, conversion is flat — revenue doubles. Hold traffic, double conversion — revenue doubles. We treat your funnel as a system to be measured, hypothesized against, and tested — not a series of vibes-based redesigns. See how we lifted TechGear Store's conversion from 1.2% to 4.7% in 90 days.
Why most CRO programs fail
Most stores either don't test (and rely on opinions) or run too many tests with too little traffic and call random noise a 'win.' Both approaches lose money. Real CRO requires hypothesis-driven testing, statistical rigor, and ruthless prioritization. Most agencies skip the rigor part because it doesn't fit in a deck. Curious where you stand? Read our conversion rate benchmarks by category first.
- Full-funnel teardown: landing → PDP → cart → checkout → confirmation
- Heatmap + session replay analysis (Hotjar / Microsoft Clarity)
- Hypothesis backlog scored by ICE (Impact, Confidence, Ease)
- 2–4 A/B tests live at all times with proper sample sizing
- Quarterly readouts on lift vs. baseline
- Checkout-specific optimization (Shopify Plus / custom)
- 01
Funnel diagnostic
We walk every step of your funnel, screen-record session replays, and produce a 30-page teardown with prioritized recommendations.
- 02
Hypothesis pipeline
We build a backlog of 30–50 hypotheses, scored by potential lift. We run the top 2–4 in parallel at any time.
- 03
Ship + measure
Winners ship to production. Losers are documented (and inform the next hypothesis). Quarterly readouts compare lift vs. baseline.
How much traffic do we need to run meaningful A/B tests?
Roughly 1,000 conversions per variant per test to reach 95% confidence in a reasonable timeframe. Below that we use bandits and qualitative methods instead.
Do you handle the engineering or do we?
Either. We can ship tests via Optimizely / VWO / Convert, or we can write the code directly if you have a dev team that prefers native A/B infrastructure.
How do you avoid breaking the site with experiments?
All tests go through a QA checklist. We use feature flags, gradual rollouts, and rollback playbooks. We've never broken a checkout — ask for references.
Ready to scale in your sleep?
Book a free 30-minute strategy call. No pitch, just an honest look at what's holding your store back.
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