Retargeting & Upsell
It costs 5x more to acquire a new customer than to retain one. Yet most stores spend 90% of their effort on acquisition. We build the other 90%: retargeting flows for cart abandoners, post-purchase upsells that don't feel spammy, and lifecycle programs that turn a single purchase into a customer relationship. This is exactly the system that gave BeautyBox Premium's founders 20 hours/week back.
The post-purchase wasteland
Once a customer hits the thank-you page, most stores go silent until the next email blast. That's a massive missed opportunity. The 30 seconds after purchase is the highest-intent moment in ecommerce — and the 30 days after is where LTV is won or lost. Stores that own this window 2–3x their CAC payback period. Retargeting compounds best when wired to intelligent email flows — the two systems share signal.
- One-click post-purchase upsells (Shopify Plus / ReConvert / native)
- Cart-abandonment retargeting across Meta + Google + email
- Replenishment reminders timed to product use cycle
- VIP loyalty program design and rollout
- Win-back flows for dormant customers
- LTV cohort dashboards updated weekly
- 01
Post-purchase audit
We map every touchpoint after purchase: confirmation page, transactional emails, shipping updates, post-delivery follow-up.
- 02
Upsell + retarget
We launch post-purchase upsells (10–15% take rate is typical) and rebuild retargeting audiences across paid channels.
- 03
Lifecycle programs
Replenishment, VIP, win-back, reactivation. Each program is measured against incremental LTV — not just opens and clicks.
Won't aggressive retargeting annoy customers?
It will if you do it badly. We use frequency caps, exclusion windows, and creative rotation to keep retargeting useful, not creepy. Brand love matters more than a 10% short-term lift.
How does this work with iOS 14+ tracking restrictions?
We use server-side tracking (CAPI for Meta, enhanced conversions for Google) so we don't depend on the pixel. Retargeting audiences are built from first-party data, not third-party cookies.
Do you build loyalty programs from scratch?
Yes. We design tier structures, point economics, and reward catalogs. We integrate with Yotpo, Smile.io, LoyaltyLion, or build custom on Shopify Plus.
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