Operator notes
What we've learned.
Long-form notes on what actually works in ecommerce. Attribution, conversion, email, paid. No fluff.
- ConversionBy Priya RamanMay 12, 2026· 7 min read
What's a good Shopify conversion rate in 2026? (Benchmarks by category)
We pulled conversion data from 200+ Shopify stores. Here's what 'good' actually looks like by category — and why most benchmarks lie.
Read more - TrackingBy Suzan RanaApril 28, 2026· 9 min read
Your iOS attribution is broken. Here's the fix that actually works.
Three years post-iOS 14, most ecommerce stores still can't track conversions accurately. Here's the server-side stack we deploy for clients.
Read more - EmailBy Elena VolkovApril 10, 2026· 6 min read
The 5 Klaviyo flows leaving the most money on the table (most stores miss 2 of them)
Most stores have 'abandoned cart' set up and call it a day. Here are the 5 flows that should be live — and the typical revenue they unlock.
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