Beauty Subscription · DTC

BeautyBox Premium

BeautyBox Premium was a successful subscription business but the founding team was burning out on operational work — manual email campaigns, ad budget tweaks, and competitor price monitoring eating 20+ hours/week. They wanted to step back into strategy.

+47%
LTV uplift in 9 months
12%
Avg post-purchase upsell take rate
20hrs
/week given back to founders
+18%
Margin via dynamic pricing
The best part? We don't have to lift a finger. Their automation handles everything from emails to retargeting. We just collect.
Ryan Chen · Co-founder, BeautyBox Premium
The approach
01

Audit of every recurring task

We mapped every manual operational task and scored each by automatability. Of 47 recurring tasks, 31 could be fully automated, 8 partially, and 8 had to stay human-owned.

02

Layered automation stack

We deployed dynamic pricing on the top 40 SKUs, automated retargeting flows across Meta and Google, post-purchase upsells, replenishment reminders timed to product use cycle, and a VIP loyalty program. Every system had clear performance dashboards.

03

Quarterly tuning, weekly reporting

Instead of constant ad-hoc requests, we moved to weekly performance reports and quarterly strategic tuning sessions. The team got their week back.

Timeframe

9-month engagement, ongoing

Services deployed
Let's build something

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