TechGear Store
TechGear Store was spending €20k/month on paid acquisition but converting just 1.2% of traffic. The math wasn't working — CAC was 1.6x AOV. They needed to fix conversion before pouring more money into ads.
We were burning $20k/mo on traffic at 1.2% conversion. After Insomnia rebuilt our funnel, we hit 4.7%. Paid for themselves in week one.
Session replay diagnostic
We watched 200+ session replays. Three friction points dominated: a confusing PDP variant selector, a checkout that asked for too much information upfront, and an unclear shipping cost policy that surprised people at the last step.
Six A/B tests in 90 days
We ran simultaneous tests on PDP layout, checkout flow, and shipping transparency. Five of six tests produced statistically significant wins. We shipped winners immediately and documented losers for the next round.
Server-side tracking rebuild
iOS attribution had been broken since 2023. We installed CAPI for Meta and enhanced conversions for Google. ROAS reporting jumped within two weeks — not because performance changed, but because we could finally see what was actually working.
90 days for the full rebuild
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